# identity.md

## Organization Overview
- **Company Name:** Groundwork Coffee Co.
- **Mission:** To provide certified organic, fairly traded coffee, organic tea, and home brewing merchandise, with a commitment to regenerative organic practices, serving as a homegrown coffee and tea destination.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1990 in Los Angeles.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Groundwork Coffee Co. is committed to organic and fair trade practices, with a strong emphasis on regenerative organic certification. The company prides itself on being a homegrown destination, handcrafting quality coffee and tea.
- **Team/About/Leadership/People Links:**
    - https://www.groundworkcoffee.com/pages/about

## Operations & Structure
- **Business Model and Operational Approach:** Groundwork Coffee Co. operates as a certified coffee roaster, selling certified organic, fairly traded coffee, organic tea, and home brewing merchandise. It also functions as a coffee and tea destination.
- **Location(s) and Geographic Presence:** Primarily based in Los Angeles, California.
- **Key Partnerships and Affiliations:** Details forthcoming.